BTS of Mary Phillips and team reviewing curation
Final Sephora display
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This concept debuted in August of 2025 in over 650 U.S. Sephora stores
A selection of 30 custom prints and over 50 vendor material samples was curated for the bid in expression of the creative process. The final POS display features tapestry and textile textures, adding warmth, Identity, and sensory appeal to the in-store experience.
Wet look for Saie setting spray launch
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Saie Beauty
This glorifier podium was launched in Sephora's across the U.S. in early 2026.
A technique that used raised texture along with the refraction of light was developed to mimic the look of water.
This was achieved by forcing digital highlights and shadows on the second surface of clear acrylic, and then adding meticulously placed spots of drop gloss on the first surface to match the artwork.
Seamless cracked paint texture with continuity across sloped edge
Cartier
After rounds of testing and adjustments, a realistic, seamless digitally printed cracked paint texture was produced for Cartier stores.
The texture was developed around a true cracked paint material provided by the brand and used as a benchmark. This material will be installed as a countertop.
Innovative use of materials to create dimension
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Fenty Beauty
This was launched in Sephora in 2025.
Printing on the inner surface of a half-cylindrical acrylic creates a compelling illusion of depth, echoing the product's distinctive look.
Curated materials coffret with design mood-board
Gloss texture
Powder texture
Hung Vanngo
These unique product textures debuted with the launch of the Hung Vanngo brand in Sephora in 2025.
Matte black meets high-shine swatches and textured powders, inviting customers to interact with the product.